Alt Attribute & Search engine optimization

SEO Optimization images is becoming increasingly more essential in SEO (Search Engine Optimization) for websites. The ALT attribute is a critical step that is sometimes forgotten. This is often a lost opportunity for better rankings.

In Google's webmaster guidelines, they advise the use of alternative text for the images in your web site:

Images:. Make use of the alt attribute to provide descriptive text. Additionally, we recommend using a human-readable caption and descriptive text around the image.

Why would they ask us to achieve that? The answer is easy, really; search engines have a similar problem as blind users. They can't begin to see the images.

Many webmasters and inexperienced or unethical SEOs abuse using this attribute, attempting to stuff it with keywords, looking to achieve a certain keyword density, which isn't as relevant for rankings now as it was previously.

On the other hand, high keyword density can, on some search engines like google, trigger spam filters, which may create a penalty for your site's ranking. Even without this type of penalty, your site's rankings won't benefit from this plan.
This process also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the items in what is displayed on the screen. In browsing the net, the alt features of images are read aloud as well.

Imagine hearing a paragraph of text that is followed by repetitions of numerous keywords. The page would be not even close to accessible, and, to put it mildly, would be found quite annoying.
What is an Alt attribute?

An ALT attribute should not be used as a description or perhaps a label to have an image, though many people utilize it in that fashion. Although it may appear natural to assume that alternate text is a label or a description, it is not!

The words used within an image's alt attribute should be its text equivalent and convey the same information or serve exactly the same purpose the image would.

The thing is to provide the same functional information that the visual user would see. The alt attribute text should be the "stand in" in the event that the look itself is unavailable. Think about this question: If you were to replace the look with the text, would most users receive the same basic information, and would it generate the same response?
A few examples:

 

Some SEO Optimization Tips

If your search button is really a magnifier or binoculars its alt text ought to be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If the image is meant to convey the literal contents of the image, a description is appropriate.

If it is designed to convey data, then that information is what's appropriate.

If it's designed to convey using a function, then your function is what ought to be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility as well as for valid XHTML.

For images that play only a decorative role in the page, use an empty alt (i.e. alt="") or perhaps a CSS background image to ensure that reading browsers don't bother users by uttering things like "spacer image".

Remember that it is the function from the image we are attempting to convey. For instance; any button images should not range from the word "button" within the alt text. They ought to emphasize the action performed through the button.

Alt text ought to be based on context. Exactly the same image in a different context may require drastically different alt text.

Try to flow alt text with the remainder from the text because that's how it is going to be read with adaptive technologies like screen readers. Someone hearing your page should hardly remember that a graphic image can there be.
Please remember that utilizing an alt attribute for every image is needed to meet the minimum WAI requirements, that are used as the benchmark for accessibility laws in UK and the rest of Europe. They are also required to meet "Section 508" accessibility requirements in america.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose other than to make a site visually appealing/attractive and (in many cases) fulfill the marketing departments. There isn't any content value (though there may be value to a sighted user).

Never alt-ify eye-candy unless there's something there which will enhance the usability of the site for somebody using a non-visual user agent. Make use of a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is the middle layer of graphics which may serve to set the mood or set happens so to speak. These graphics are not direct content and could 't be considered essential, but they are essential in that they help frame what's going on.

Attempt to alt-ify the 2nd group as makes sense and it is relevant. There might be times when doing this may be annoying or detrimental to other users. Then avoid it.

For example; Alt text that is identical to adjacent text is unnecessary, and an irritant to screen reader users. I recommend alt="" or background CSS images in such cases. But sometimes, it's important to understand this content inside for all users.

Most times it depends on context. Exactly the same image inside a different context may need drastically different alt text. Obviously, content ought to always be fully available. The way you use this case is really a judgment call.

III. Content and Function

This is where the image may be the actual content. Always alt-ify content and functional images. Title and long description attributes can also be in order.
The reason many authors can't figure out why their alt text isn't working is they don't know why the images exist. You need to determined exactly what function an image serves. Consider what it is about the image that's important to the page's intended audience.

Every graphic has a reason for being on that page: because it either improves the theme/ mood/ atmosphere or it is critical to what are the page is attempting to describe. Knowing what the look is for makes alt text simpler to write. And exercise writing them definitely helps.
A method to check the usefulness of alternative text would be to imagine reading the page on the phone to someone. What would you say when encountering a particular image to make the page understandable to the listener?

Aside from the alt attribute you have a couple more tools at your disposal for images.
First, in level of descriptiveness title is within between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered through the user agent. Remember they are invisible and never shown like a "tooltip" when focus is received via the keyboard. (So much for device independence). So use the title attribute only for advisory information.
Second, the longdesc attribute points towards the URL of a complete description of an image. If the information found in an image is essential to the meaning of the page (i.e. some important content would be lost if the image was removed), a longer description than the "alt" attribute can reasonably display ought to be used. It may offer rich, expressive documentation of the visual image.

It should be used when alt and title are insufficient to embody the visual qualities of an image. As Clark [1] states, "A longdesc is a long description of the image...The goal is by using any length of description necessary to impart the facts from the graphic.

It wouldn't be remiss to hope that a long description conjures a picture - the image - in the mind's eye, an analogy that holds true even for the totally blind."

Even though alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

In many cases, you are best just going with your gut instinct -- if it's not essential to incorporate it, and if you don't possess a strong urge to get it done, don't include that longdesc.

However, if it's essential for the entire page to operate, then you've to include the alt text (or title or longdesc).

What's necessary and what's not depends a great deal about the function of the image and it is context about the page.

The same image may require alt text (or title or longdesc) in one spot, but not in another. If the image provides simply no content or functional information alt="" or background CSS images might be appropriate to make use of. However, if the image provides content or adds functional information an alt would be required and perhaps even a long description will be so as. Oftentimes this kind of thing is really a judgement call.

Image Search Engine Optimization Tips

Listed here are key steps in optimizing images:

Choose a logical file name that reinforces the keywords. You should use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores like a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For instance, when the image search engine sees a ".jpg" (JPEG) file extension, it's going to assume the file is a photo, and if it sees a ".gif" (GIF) file extension, it's likely to assume that it is a graphic;

Make sure that the text nearby the image that is highly relevant to that image.
Again, don't lose a great chance to help your website with your images in search engines. Use these steps to position better on all the engines and drive more traffic for your site TODAY.

Search Engine Optimization

Manufacturers of retails goods need to leverage their Facebook presences to manage product recalls more cost effectively.

Some companies like Johnson & Johnson are starting so see the damage product recalls are costing in the modern age of fast information sharing — the company estimates over $900 million in lost sales and related expenditures last year. The brand is just one example are one of many companies that have undergone recalls in the last year and are still working to regain customers’ trust.

Cautionary tale

Kraft experienced a big debacle last year of moldy kids’ juices — and the problem is still continuing — so the creation of a Facebook tab to help manage the issues started out as very proactive. Alas, the tab moved to the very back of the page within days.

Moms were upset and consumers visiting the Facebook page for moldy juice information (many times referred there by a friend) thought the the tab appeared was missing rather than moved. Kraft learned the hard way that moms and other concerned parties wound up going elsewhere for information. They Googled the issue and stumbled across any pages mentioning it — including the brand-damaging image shown to the right.

Then other moms who were upset looked for information on Facebook and found groups like “I wont buy CAPRI sun till it comes in a clear juice package!!” Such groups had only a couple hundred members and no centralized, authoritative source of information, but instead had lots of unverified information further fueling hatred of the company. Perhaps Kraft should have created a page just for recalls or even just the juice recall, and that would have preserved the brand’s integrity on the site.

Three questions

Here are three important questions for product managers to think about amid recalls:

What does this mean for our search engine optimization?

What about the amplification risk?

What would the newest consumer find about the brand online?

In case the anecdote above hasn’t sold you on why a product recall is best managed on Facebook, below are three reasons.

Facebook is free

Besides a staff or the intelligence behind outbound communications, social media in general is free. Companies have brand pages that were no cost to setup. Tabs are free to setup. Interested consumers generally like products they use. Put together is a stage and microphone, what is your corporation saying? Read 44% of Fortune 50 Brands Show Facebook Icons.

Leverage your fans

If fans and consumers are going to spread seemingly harmful information to keep their friends safe, companies should be the initiator of the dialogue. There could be encouragement to share recall information or even incentives like discounts. Some companies even have Facebook commerce pages for shopping, support for recalls and exchanges could be easily integrated.

Communicate with customers

While silence tends to be seen as the best policy in a real-time updated world, silence immediately is seen as guilt and even worse so, the holding back of information from consumers. Quick updates, even if on Facebook pages is a way to engage and even remind fans as to why they are following you. Even if the news is the most positive to share, consumers would be reminded why they choose to connect themselves with you.

Consumers understand mistakes happen and are happy to get involved. Facebook offers many ways to share information with others and track how conversations travel — that provides one of the best ways to manage a recall.

Ellie Cachette is the Founder of ConsumerBell.

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Bench Craft Company on the topic of games

There has been a lot of talk as to whether or not social media is the front runner in another inflated internet bubble waiting to burst, leaving users “virtually” friendless and clueless. Will everyone be out of the loop, with no one keeping track of daily deals, happenings or status updates? Warren Buffet confirmed this fear stating that although it’s not as big as the dot com bubble, social media is not long term by any means. However, industry trends and buyer behaviors are stating otherwise.

Facebook has proven beneficial to marketing efforts for B2C companies, but B2B marketing has struggled to find its footing on the platform. That’s where LinkedIn has emerged as the go-to medium for B2B marketers.

A recent study done by BtoB Magazine, showed that when asked “Which of the following social media methods does your company currently use for your B2B marketing (i.e. not personal use)” 72% of B2B marketers said LinkedIn. After reaching more than 100 million users, LinkedIn has solidified its niche as Facebook in a business suit, and B2B companies have taken notice.

The 2011 State of Inbound Marketing (an annual report done by HubSpot, an inbound marketing software company) found that 61% of B2B marketers who participated in the survey acquired a customer through LinkedIn. The targeted and measurable aspect of inbound marketing is what makes it so attractive to smart business owners who are tired of spending money on marketing with no proof that it’s working. Former Chief Marketing Officer of McDonald’s, M. Lawrence Light said, “It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few.”

Continued on the next page

Here is a roundup of important small business tips to start out your week on the right track. We’ve tried to collect some of the best resources to get you started but we’d love to hear from readers as well, so if you’ve got some tips or advice to add, please, as always, leave them in the comment section below. Enjoy!

Legal

Legal tips for your small business. From Jeffrey Fabian of Fabian LLC, serving small business and legal professionals, here are a collection of legal issues every small business must look out for. Consulting on legal matters with an attorney can be another important step, but remember that legal issues of all kinds come with the territory in small business, so be prepared. 365 Days of Startups

Ideas for maintaining your professional image. As a small business owner or entrepreneur, your online reputation is becoming more important every day. So what does a Google search say about you? If you don’t know yet, you should find out. Reputation has always been an important commodity in the business world. The Internet has made it more important than ever. Beware! Startup Professionals Musings

Customer Service

Tips for creating a more appealing product or service. You may think you’re giving your customers choices, but, in reality, you’re only handing them indecision. And perhaps an invitation to do nothing? Here’s an alternative. Give them a step-by-step on how to use your product. Tell them what to do and how to do it. And don’t worry if it doesn’t fit every customer’s needs. They’ll create the fit that’s right for them. Chris Brogan

Marketing

How to set yourself apart from competitors. Saying you’re better than your competitors just isn’t good enough (even if it’s true.) The question is what you can offer customers that is different from any one else in the market. Create a service no one else provides in exactly the same way, and you’ll have a marketing strategy that can work in the long run. Duct Tape Marketing

How to use “help marketing” to strengthen your business and brand. You can call this PR instead of marketing if you like, but no matter what you call it, it may be the best thing for your brand and business, if you do it right. Helping others including your customers is really what your business should be about anyway. So don’t be afraid to show your willingness to extend a helping hand. TechLunatic

Startup

How to seek help from business accelerators. Efforts to get new businesses up and running have increased in recent years and business accelerators in various forms are spreading across the country, according to this piece on the trend. Often these organizations offer “more help than funding” but can still be an important resource depending upon the nature of your startup. Bloomberg Businessweek

Taxes

How to prepare for tax compliance expenses in your small business. Ballooning tax regulations are a huge source of expense for small businesses, especially here in the U.S. It’s important for small business owners to consider the expenses related to tax compliance, since this is likely to be an ongoing burden for small business owners into the foreseeable future. WSJ

Last minute tips for last minute tax filers. If you’re doing your small business tax filings on your own, here are some last minute tips you may want to consider ranging from how to file an extension to how long to keep your tax records and more. If you want some last minute advice as the tax deadline closes in, why not take a few minutes and watch the video? BostoneHerald.com

Self-development

A new persription for stress and overwork: relax! Small business owners and entrepreneurs, like everyone else, experience burnout at times and can easily become overwhelmed with work. After all, when the final responsibility for everything falls upon you, there’s no one else to turn to. But experts now suggest that taking those breaks when necessary can be absolutely essential. Here’s more. The Globe And Mail

Tech

Tips for keeping your business technology up and running. Keeping your business technology alive and kicking is not just a luxury in today’s small business world. It is an absolute and vital necessity! So tips on keeping the critical tools you use to operate your business and serve your customers should always be a priority. Here are some tips you won’t want to forget. Jackrabbit.com Blog

From Small Business TrendsSmall Business News: Best Small Biz Tips Today

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Kansas ticket office official sentenced to 57 months for role in scalping scandal

A former associate director in charge of the University of Kansas ticket office and "gatekeeper" for stolen tickets was sentenced Thursday to 57 months in prison for her role in the $2 million conspiracy.

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GWU Suicide Tragically Coincides with Obama Speech - FoxNews.com

George Washington University students in Washington, D.C. learned of a tragic coincidence of timing on their campus Wednesday. As President Obama delivered a speech on deficit reduction in the Jack Morton Auditorium, ...

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GWU Suicide Tragically Coincides with Obama Speech - FoxNews.com

George Washington University students in Washington, D.C. learned of a tragic coincidence of timing on their campus Wednesday. As President Obama delivered a speech on deficit reduction in the Jack Morton Auditorium, ...

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Apple has reportedly become more aggressive in securing components from overseas suppliers, making moves such as upfront cash payments to both ensure supply and block out competitors.



Analyst Brian White with Ticonderoga Securities said in a note to investors on Thursday that Apple began "aggressively attacking" the component situation in Japan following the earthquake and tsunami that struck the country. The iPhone maker reportedly sent executives to suppliers immediately to ensure adequate supply of components, and also began offering upfront cash payments.



Separately, White's contacts in Taiwan also revealed that Apple is allegedly securing component capacity using what is known as a "three cover guarantee," referring to capacity, stock and price. Apple's move is seen as one that could potentially block out competitors and prevent them from building ample supply of devices.



The information comes as a separate report out of the Far East suggested that a one-month delay for Research in Motion's PlayBook tablet was as a result of Apple securing most of the available touch panel production capacity. The delay has forced the PlayBook to go on sale after Apple's in-demand iPad 2.



Last month, it was said that Apple could agree to price hikes in order to secure touch panel supply, particularly in the aftermath of the Japan earthquake. Apple was said to be in talks with component makers about touch panel pricing, and allegedly considered some price increases in negotiations.



In the company's last quarterly earnings call, Apple Chief Operating Officer Tim Cook revealed that Apple had invested $3.9 billion of its nearly $60 billion in cash reserves in long-term supply contracts. He declined to reveal what components Apple had put its money toward, citing competitive concerns, but said that it was a strategic move that would position the company well in the future.



Analysts largely believe that the secret investment was related to touch panel displays that are the centerpiece of devices like the iPhone and iPad. One cost breakdown estimated that such an investment could secure Apple 136 million iPhone displays, or 60 million iPad touch panels.



It's a move similar to 2005, when Apple inked a major deal with Samsung to secure longterm supply of flash memory. NAND flash would go on to become a major part of Apple's products, including the iPhone, iPad and new MacBook Air.

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Next, Odeo moved into an office and started hiring more employees – including a quiet, on-again, off-again Web designer named Jack Dorsey and an engineer named Blaine Cook. Evan Williams became Odeo's CEO.

By July 2005, Odeo had a product: a platform for podcasting.

But then, in the fall of 2005, "the shit hit the fan," says George Zachary, the Charles River Ventures partner who led the firm's investment in Odeo.

That was when Apple first announced iTunes – which included a podcasting platform built into every one of the 200 million iPods Apple would eventually sell. Around the same time, Odeo employees, from Glass and Williams on down, began to realize that they weren't listening to podcasts as much as they thought they would be.

Says Cook: "We built [Odeo], we tested it a lot, but we never used it."

Suddenly, says Zachary, "the company was going sideways."

By this point, Odeo had 14 people working full time – including now-CEO Evan Williams and a friend of his from Google, Christopher "Biz" Stone.

Williams decided Odeo's future was not in podcasting, and later that year, he told the company's employees to start coming up with ideas for a new direction Odeo could go.  The company started holding official "hackathons" where employees would spend a whole day working on projects. They broke off into groups.

Odeo cofounder Noah Glass gravitated toward Jack Dorsey, whom Glass says was "one of the stars of the company."  Jack had an idea for a completely different product that revolved around "status"--what people were doing at a given time.

"I got the impression he was unhappy with what he was working on –  a lot of cleanup work on Odeo."

"He started talking to me about this idea of status and how he was really interested in status," Glass says. "I was trying to figure out what it was he found compelling about it."

"There was a moment when I was sitting with Jack and I said, 'Oh, I do see how this could really come together to make something really compelling.' We were sitting on Mission St. in the car in the rain. We were going out and I was dropping him off and having this conversation. It all fit together for me."

One day in February 2006, Glass, Dorsey, and a German contract developer Florian Weber presented Jack's idea to the rest of the company.  It was a system where you could send a text to one number and it would be broadcasted out to all of your friends: Twttr.

Noah Glass says it was he who came up with the name "Twttr." "I spent a bunch of time thinking about it," he says.  Eventually, the name would become Twitter.

After that February presentation to the company, Evan Williams was skeptical of Twitter's potential, but he put Glass in charge of the project. From time to time, Biz Stone helped out Glass's Twitter team.

And it really was Glass's team, by the way. Not Jack Dorsey's.

Everyone agrees that original inkling for Twitter sprang from Jack Dorsey's mind. Dorsey even has drawings of something that looks like Twitter that he made years before he joined Odeo. And Jack was obviously central to the Twitter team.

But all of the early employees and Odeo investors we talked to also agree that no one at Odeo was more passionate about Twitter in the early days than Odeo's cofounder, Noah Glass.

"It was predominantly Noah who pushed for the project to be started," says Blaine Cook, who describes Glass as Twitter's "spiritual leader."

"He definitely had a vision for what it was," says Ray McClure.

"There were two people who were really excited [about Twitter,]" concurs Odeo investor George Zachary. "Jack and Noah Glass. Noah was fanatically excited about Twitter. Fanatically! Evan and Biz weren't at that level. Not remotely."

Zachary says Glass told him, "You know what's awesome about this thing? It makes you feel like you're right with that person. It's a whole emotional impact. You feel like you're connected with that person."

At one point the entire early Twitter service was running on Glass's laptop. "An IBM Thinkpad," Glass says, "Using a Verizon wireless card."

"It was right there on my desk. I could just pick it up and take it anywhere in the world. That was a really fun time."

Glass insists that he is not Twitter's sole founder or anything like it.  But he feels betrayed that his role has basically been expunged from Twitter history.  He says Florian Weber doesn't get enough credit, either.

"Some people have gotten credit, some people haven't. The reality is it was a group effort. I didn't create Twitter on my own. It came out of conversations."

"I do know that without me, Twitter wouldn't exist. In a huge way."

By March of 2006, Odeo had a working Twitter prototype. In July, TechCrunch covered Twttr for the first time. That same summer, Odeo employees obsessed with Twitter were racking up monthly SMS bills totalling hundreds of dollars. The company agreed to pay those bills for the employees. In August, a small earthquake shook San Francisco and word quickly spread through Twitter – an early 'ah-ha!' moment for users and company-watchers alike. By that fall, Twitter had thousands of users.

By this point, engineer Blaine Cook says it began to feel like there were "two companies" at Odeo – the one "Noah and Florian and Jack and Biz were working on" (Twitter) and Odeo. Twitter, says Ray McClure, "was definitely the thing you wanted to be working on."

Next, Odeo moved into an office and started hiring more employees – including a quiet, on-again, off-again Web designer named Jack Dorsey and an engineer named Blaine Cook. Evan Williams became Odeo's CEO.

By July 2005, Odeo had a product: a platform for podcasting.

But then, in the fall of 2005, "the shit hit the fan," says George Zachary, the Charles River Ventures partner who led the firm's investment in Odeo.

That was when Apple first announced iTunes – which included a podcasting platform built into every one of the 200 million iPods Apple would eventually sell. Around the same time, Odeo employees, from Glass and Williams on down, began to realize that they weren't listening to podcasts as much as they thought they would be.

Says Cook: "We built [Odeo], we tested it a lot, but we never used it."

Suddenly, says Zachary, "the company was going sideways."

By this point, Odeo had 14 people working full time – including now-CEO Evan Williams and a friend of his from Google, Christopher "Biz" Stone.

Williams decided Odeo's future was not in podcasting, and later that year, he told the company's employees to start coming up with ideas for a new direction Odeo could go.  The company started holding official "hackathons" where employees would spend a whole day working on projects. They broke off into groups.

Odeo cofounder Noah Glass gravitated toward Jack Dorsey, whom Glass says was "one of the stars of the company."  Jack had an idea for a completely different product that revolved around "status"--what people were doing at a given time.

"I got the impression he was unhappy with what he was working on –  a lot of cleanup work on Odeo."

"He started talking to me about this idea of status and how he was really interested in status," Glass says. "I was trying to figure out what it was he found compelling about it."

"There was a moment when I was sitting with Jack and I said, 'Oh, I do see how this could really come together to make something really compelling.' We were sitting on Mission St. in the car in the rain. We were going out and I was dropping him off and having this conversation. It all fit together for me."

One day in February 2006, Glass, Dorsey, and a German contract developer Florian Weber presented Jack's idea to the rest of the company.  It was a system where you could send a text to one number and it would be broadcasted out to all of your friends: Twttr.

Noah Glass says it was he who came up with the name "Twttr." "I spent a bunch of time thinking about it," he says.  Eventually, the name would become Twitter.

After that February presentation to the company, Evan Williams was skeptical of Twitter's potential, but he put Glass in charge of the project. From time to time, Biz Stone helped out Glass's Twitter team.

And it really was Glass's team, by the way. Not Jack Dorsey's.

Everyone agrees that original inkling for Twitter sprang from Jack Dorsey's mind. Dorsey even has drawings of something that looks like Twitter that he made years before he joined Odeo. And Jack was obviously central to the Twitter team.

But all of the early employees and Odeo investors we talked to also agree that no one at Odeo was more passionate about Twitter in the early days than Odeo's cofounder, Noah Glass.

"It was predominantly Noah who pushed for the project to be started," says Blaine Cook, who describes Glass as Twitter's "spiritual leader."

"He definitely had a vision for what it was," says Ray McClure.

"There were two people who were really excited [about Twitter,]" concurs Odeo investor George Zachary. "Jack and Noah Glass. Noah was fanatically excited about Twitter. Fanatically! Evan and Biz weren't at that level. Not remotely."

Zachary says Glass told him, "You know what's awesome about this thing? It makes you feel like you're right with that person. It's a whole emotional impact. You feel like you're connected with that person."

At one point the entire early Twitter service was running on Glass's laptop. "An IBM Thinkpad," Glass says, "Using a Verizon wireless card."

"It was right there on my desk. I could just pick it up and take it anywhere in the world. That was a really fun time."

Glass insists that he is not Twitter's sole founder or anything like it.  But he feels betrayed that his role has basically been expunged from Twitter history.  He says Florian Weber doesn't get enough credit, either.

"Some people have gotten credit, some people haven't. The reality is it was a group effort. I didn't create Twitter on my own. It came out of conversations."

"I do know that without me, Twitter wouldn't exist. In a huge way."

By March of 2006, Odeo had a working Twitter prototype. In July, TechCrunch covered Twttr for the first time. That same summer, Odeo employees obsessed with Twitter were racking up monthly SMS bills totalling hundreds of dollars. The company agreed to pay those bills for the employees. In August, a small earthquake shook San Francisco and word quickly spread through Twitter – an early 'ah-ha!' moment for users and company-watchers alike. By that fall, Twitter had thousands of users.

By this point, engineer Blaine Cook says it began to feel like there were "two companies" at Odeo – the one "Noah and Florian and Jack and Biz were working on" (Twitter) and Odeo. Twitter, says Ray McClure, "was definitely the thing you wanted to be working on."

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Small Business <b>News</b>: Small Biz Social Media Tips

In recent weeks we've shared articles on social media sites like Twitter, Facebook, LinkedIn and others. Now it's time to look at how all these tools are.

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Big Media Falls for GE <b>News</b> Hoax (Cont&#39;d) - Giovanni Rodriguez <b>...</b>

The Week takes a short look at what yesterday's GE news hoax may have actually accomplished: --"It was a glimpse of an ideal world." Idea here is that the fake storyline might have helped people imagine a world where businesses "biggest ...

Roofing Companies Vancouver - 5 Inquiries to Really think

Roofing Vancouver - Faq's

1. Repair or Replace?

There's no opinion as an expert opinion. Most contractors will provide you with a totally free estimate. Get a summary of a few trusted contractors and phone them well in advance of when you wish to obtain your roof fixed so you can compare costs and opinions.

2. Beauty versus Practicality?

Discuss this with your spouse or partner. (The children could care less...at least the children.) The fact is, nobody wants an ugly roof just like nobody wants to be seen with bed hair. If you've got a great quality roof and you simply have to repair it, it's worthwhile to pay for the price of the initial shingle rather than doing patchwork. A roof replacement doesn't happen frequently (we hope!) and so make a choice that best suits you and your loved ones well or it'll stand out like a sore thumb everyday you go home.

3. Should I replace the rooftop in order to sell the home for additional?

Think about this cautiously before making a decision. With respect to the roofing material you choose, a new roof can last anywhere from twenty, fifty, to one-hundred years! This means you need to look into the year from the roof that's currently too deep first. Are you at year 18 of a 20-year warranted roof or year 30 of a 50-year warranted roof? Obviously, the standard is what makes the roof last longer, but when you're not planning to stay in your current home for the rest of your lifetime, the larger expense may not be worth neglect the. Although a new roof can enhance the worth of your value, the rise may not be enough to cover neglect the and that's bound to hurt your wallet.

4. Could it be advisable for me to repair the rooftop myself?

Sure it is. Before you do, consult an expert first. You can do it yourself, but you shouldn't be considered a complete ‘lone ranger.' With respect to the extent of the repair, you may or might not convince you. In either case, it helps to get a professional eye on the problem first and maybe even a free quote to help you do the math later and see if it's truly worth your time and effort, sweat, and money to be mister or miss fix-it.

5. Just when was a great time to find the roof replaced?

Weather can cause delays from days to weeks. Most people prepare yourself to have their roof replaced in the summertime once they have a friend is going to be home during the day for a solid fourteen days. Once you have this era in your mind, create a call to some trusted contractor months in advance to obtain a quote. Some companies get reserved fast and odds are, they're the most reputable. Preparing in advance from the summer also provides you with time to ask around more and compare costs...especially if you need to have the roof done by a specified date.

 

The very best Roofing Company In Vancouver!

Is there a leak inside your home's roof? Have you lost shingles or tiles inside a storm? Have overhanging branches caused damage? Is the roof a lot more than Two decades old and showing its age? Are your gutters overwhelmed and draining poorly?

When the response to these questions is "Yes" it is time to call the very best roofing company Vancouver - Crown Roofing & Drainage.

For over a century Crown Roofing has been the roofer of choice among our Vancouver neighbors. We offer complete roofing services, from emergency repairs and roof restoration, to complete roof replacement. All using the finest quality materials, installed with precision and the highest level of customer service.

YOUR Vancouver ROOF DESERVES NO LESS!

The rooftop of your Vancouver home is the first type of defence against wind, rain, snow, ice and other weather elements. Make sure it's as much as the job. Among Vancouver Roofing companies, only Crown Roofing has got the depth of experience and successful history to make sure your roofing system is going to be properly designed and installed.

NEIGHBORS HELPING NEIGHBORS.

One reason Crown Roofing continues to be the most successful roofing contractor in Vancouver is our resolve for our neighbors. We treat your house as if it were our own and that we were building a roof to safeguard our very own family. That's what neighbors do, and you will rely on Crown Roofing being here to support you and back our work. After all, we've been repairing and replacing roofs in Vancouver since 1902!

Obtain a FREE INSPECTION AND EVALUATION Of the Vancouver ROOF.

Visit the Roofers Vancouver for any FREE inspection and evaluation of your roof. Give you the very best roof for your Vancouver home, in the best value. We build roofs to last!

 

Tacoma Roofing company: Help your house be Beautiful

Not many people view the worth of a good roof, but your knowledgeable Tacoma Roofing company does. From top notch experience, they will be in a position to tell you why you require a strong, secure, and leak-free roof on your home.

Your local Tacoma Roofing company is knowledgeable how important an economic investment your property is for you personally, especially since it is a lasting one. Your house might have been damaged slowly through the years and also you need to take steps to reduce this damage. For a lot of people, keeping their property beautiful is also a matter of pride. There are those too who'd like to turn their property right into a cost effective and efficient living place. Your roof is a valuable part of your property and plays a role in each one of the aspects mentioned previously. Because of this, you need to employ the expertise of qualified a Tacoma Roofing contractors.

Types of Roofs installed with a Tacoma Roofing company

One of the more prevalent types of roofs are asphalt shingles, steel or metal sheeting, fiberglass, slate and terra cotta tiles.

Each type of roof invites distinct problems, however they can be easily looked after with a trusted Tacoma Roofer. It's vital that you nip roof problems within the bud before they become too costly or dangerous. You can schedule a scheduled appointment with the Tacoma Roofer to take a look at your homes roof to determine if there are any issues or potential problems with it. If you will find, they might be in a position to tell you how to deal with them.

A Tacoma Roofing contractor Helps to Build Strong Homes

The exteriors associated with a house, primarily the rooftop and gutters, face the onslaught of bitter and varying climate conditions, every single day. Painting, repairing, and cleaning gutters may be necessary. In some cases you may have to replace them completely. Usually, when your gutters show signs of trouble, your roof also needs to be inspected for problems. Whatever issues there might be, an experienced Tacoma Roofing company can examine them in detail and suggest the remedy.

In case your gutters often clog all too often, or there are leaks across the walls of your home, it might imply that there's debris piled-up on the top. Loose branches, piles of leaves, along with other light objects that are swept on your roof during a storm can all contribute towards damaging your homes roof, which damages could be lasting. An educated Tacoma Roofing contractor will explain that birds, mice, along with other types of rodents often build nest in the debris that collects on the top. While these nests may look rather innocent, they're great at collecting moisture, which can lead to loose shingles, mold, and indoor leaks in your house. In addition, it may also cause vermin infestation. Following a storm, your Tacoma Roofing company will claim that you inspect your roof for any signs and symptoms of debris or damage.

Reverse Damages by using a Tacoma Roofing contractor

However high quality the roof may be, it will eventually wear down with time. There are shingles which are referred to as "25 year" or "30 year" shingles, but those numbers are just associated with warranty produced by the makers. They hardly ever require that long. Realistically speaking, "25 year" shingles will not last a lot more than a few years. In an area that's vulnerable to storms, shingles or the entire roof may need to be replaced every 10 years. Having a Tacoma Roofing contractor, the price is going to be less than what you think.

If there you lose any shingles, or there's some damage to them, a Tacoma Roofer will be able to help you. Damaged shingles can lead to indoor leaks, as the substrate from the roof becomes subjected to the elements. Shingles which are loose or broken can slip off and pose a potential hazard to people standing below. Missing shingles produce a gap which allows rain, wind, ice, and debris to build up under the adjoining shingles, which results in a "domino effect" that affects other shingles and they become loose or broken. A thorough investigation is going to be produced by your local Tacoma Roofing contractor, should you give them a call up with your suspicions of loose or missing shingles.

Your Tacoma Roofing company come in a situation to inform you what are the best option is perfect for your roof. If your roof isn't inside a good condition, it's advised that you have it replaced completely. The Tacoma Roofer can take you through the different roofing possibilities to you which will suit your requirements and your budget.

Tacoma Roofing contractor: Enhancing your Home's Efficiency

Your roof shelters you from storms, sleet, and hail. By providing adequate ventilation, your homes roof protects your house from overheating, by holding within the heat, it keeps your house warm. That's why you ought to prepare your roof from indoors in addition to outdoors for just about any kind of weather emergency. A Qualified Tacoma Roofing contractor can offer assist in this situation.

First of all, inspect your roof thoroughly for any and all kind of damage, prior to the beginning of a new season. The gutters should be clear, debris shouldn't be piled on or trapped under shingles, tthere shouldn't be homes of squirrels or birds within the eaves or attic, and also the roof ought to be structurally sound. For that last part, you'll need the help of the local Tacoma Roofing company. It can be quite dangerous to climb to the roof of your property. This is when the contractor from Tacoma Roofing contractor is available in. He will check out the strength and security of the roof and shingles, and do a general inspection from the entire roof structure, to make sure that it's in proper working order. They'll be in a position to point towards problems that you have to keep close track of and problems you might not have spotted.

You will need all the help you could possibly get from the Tacoma Roofing contractor. You are able to help your roof by installing a gutter guard or leaf cover to assist prevent debris from forming in your gutters. The additional weight of debris prevents the gutters from draining and may even tear them down. Check the fasteners in your gutters and if they're loose, tighten them. Do something to alter worn screws and brackets. For those who have a chimney in your house, inspect the bricks and mortar signs and symptoms of wear. A reliable mason could be recommended because of your Tacoma Roofer, if you will find any repairs to be done.

Tacoma Roofing contractor: Someone You are able to Count On
When you know or suspect that there is a problem, your Tacoma Roofing contractor ought to be contacted. They can use their knowledge and expertise to get your house in ace condition simply by focusing on the rooftop. Your roof deserves attention. So call them today, to enable them to conclude working on your roof.

 

What is Difference Between Commercial Roofing Companies From Residential Roofing Companies

If you are considering hiring a roofing company to re roof your house or building then you may be wondering what are the differences are between residential roofing companies and commercial roofing companies. To start with, the main one huge difference is that often times an industrial roofing company might have signed an agreement with and be obligated to some roofing union in able to work on union commercial jobs.

If this sounds like the case then their labor costs will prohibit them from working on non union residential jobs. Beyond that, if a commercial roofing company has not signed an agreement having a union they may be outfitted just for commercial jobs and that means that their workers and equipment may not be in line with smaller residential jobs.

Residential roofing contractors in general tend to run smaller companies and hence, tend to be more capable of bid competitively on residential jobs, which tend to be smaller than comercial jobs. In fact, quite often residential roofing contractors will run one man operations, in which the contractor that you speak with could be the one that actually does the work about the building.

Also, liability insurance for commercial roofing is more epensive along with a larger bond is required for a commercial roofing work which will make it not cost effective for a commercial roofing contractor to complete residential roofing jobs.

Still one more factor is the fact that commercial jobs can run on a tighter time period for any quantity of reasons, requiring a commercial contractor to train on a larger crew or crews which again makes smaller jobs not as profitable on their behalf.

 

Difference Between Commercial Roofing and Residential Roofing

Are you aware that the roof of the house or building includes a huge effect on the entire structure itself? Damage caused to roofs because of natural or another disasters causes a considerable lack of property everywhere. The kind of materials used to construct the rooftop which should be sturdy and long lasting, the way where the roof continues to be installed as well as its timely maintenance are very crucial. There's two types of roofs which are utilized on all the buildings that people see around us: commercial and residential. Even though it may seem that commercial roofing is done just for businesses or offices and residential roofing is performed for apartments and houses, the truth is the differences tend to be more complicated than that.

Residential roofing is generally completed by just one hired contractor but commercial roofing typically takes a whole team to accomplish the task. This is because a commercial roof tends to be larger when it comes to sq ft than a residential roof.
Commercial roofs are necessary carefully keeping the nature and purpose of your building in your mind. For example, when there is a cafe or restaurant within the building then external components like ventilation systems, smoke stacks and pipes will be required. Residential roofs tend not to have such components other than a chimney or two at most.
Commercial roofs tends to be flat in design to accommodate further changes at a later period, whereas most residential roofs have peaks along with other architectural features like roof gardens.
Commercial roofing is a lot more expensive than residential roofing because of the special tools, materials and safety equipment that are needed onsite. Often the patching or maintenance jobs are done in segments unlike for a residential roof in which the repair or replacement work can be carried out a short time. This really is one more reason why the equipment used for residential roofs is usually smaller and less expensive as well.
Commercial roof installations take a extended period to complete in comparison to residential roof installations and are usually constructed in large sections. During this phase however, you should ensure that there aren't any leakages, cracks or other visible deterioration signs as it can certainly cause considerable damage to the entire building.
It is important to install the right roof for any building based on its purpose. Make sure that you hire a construction company that utilizes top notch materials and has the right equipment to do the job or neglect the risk turning out to be considered a huge loss later.

 

Commercial Roofing Contractors: How to purchase a Qualified Commercial Roofing Company

If a business is looking to have work done on its roof, it is important to work with commercial roofing contractors that have a keen understanding of any special needs that a business might have. As an example, a roofing job is often disruptive for the operation of economic as usual. For this reason, it might be necessary for the business to become temporarily shut down, or the roofing to take place after business hours have ended. A roofer that understands these needs can function together with a business in order to make certain these types of issues are minimized.

First of all , a company must do when it is searching for commercial roofing contractors is to discover who other businesses in the region will work through. Obviously, this article 't be helpful whether it comes as a suggestion from competitors, but there are circumstances by which it's not too hard to find this information from suppliers or retailers. Since roofing isn't an industry-specific service, this post is readily available.

It is a wise decision for just about any business to get in touch with a minimum of three commercial roofing contractors to make bids about the price. In this manner, the business could get a better price. It's also vital that you make sure that each of the roofing contractors is licensed and bonded. This information can be found by getting touching the state contractor's board. This assists you to determine if there have been any claims filed against the company in the past.

When examining bids, it is just as vital to look at what services are now being offered and which products will be used as it is to check out the total cost. The costs can vary quite drastically, but as tempting as possible to choose the lowest bid, this is not always the best option. Oftentimes, more costs now will mean fewer costs in the long run due to a poor roofing job. To help investigate the quality of the work, it is a wise decision to check with the Better Business Bureau in order to find out if the business continues to be accredited, and when it has not, to a minimum of see what its rating is.

 

Picking out a Commercial Roofer

When you are searching for a roofer for your commercial roofing project you need to look for a contractor who understands the special needs of the commercial roofing project. For instance it can be harder to work on a business during business hours so either the business has to be turn off for that repair or replacement or even the job has to be done after conventional business hours. May be the roofer you are considering for the job willing and able to work around your schedule constrictions which might involve working weekends or evenings?

When you begin your search for a roofing contractor not only do you have to answer those questions but you also want to find someone which will perform a top quality job with no lot of time delays. Going about finding someone can seem as an obstacle in itself but there are some ways to make the search easier.

Ask people around you for referrals and then try to find at least three contractors to provide you with written bids on your job. Before you go any further you have to ensure that the contractors you are thinking about are fully licensed and bonded. A simple search with the state contractor's board will verify in case your roofer is licensed and if there are any past judgments or claims against their license.

Once you select three or four roofers to place bids, you need to prepare yourself for the bids to become widely varied. Roofers may have brand preferences that will vary and could element in pretty much than the next guy for any labor estimate. The greater detailed an itemized bid may be the more helpful it will likely be for you to see where the cost will be incurred. Don't, however, select a roofer based solely about the bid price. Any low ball bids might be tempting to take, but if they are low due to low quality workman ship it may not be worthwhile in the end.

As they say, you generally get what you purchase, if you are able to afford a mid-priced bid it's always smart to go up within your budget rather than down. Additionally you ought to decide your roofer depending on how professional these were and just how comfortable you anticipate you will be dealing with them.

Finally your cost will vary based on what type of roofing material you select as well as the cost to haul your old roof towards the landfill. If you are looking for places to chop corners on your roof, rather than cutting labor cost you might want to ask about metallic roof option. Metal roofs could be economical and efficient which makes them overall money savers for the long term, as well as on commercial buildings they may be very low maintenance. Plus given that they can be placed along with an existing roof, you don't need to possess the old one removed and hauled away, that make a large effect on your cost.

Choosing a comerical roofing company in your local area, does not have to be a difficult task. To learn more, visit http://www.vancouverroofers.net

 

Seattle Roofing Contractors - How To Find The Best

In your home of rain and sleet, commercial coffee and grunge, and the famous space needle, you can find a home that will suit you. Seattle, Washington can be a great place to build a house, however, you need Seattle roofing contractors to help you out. Your homes roof is, after all, the crowning glory of your home, and your strongest type of defense from the elements. You need to have something which isn't just created to last, but built to attract making your home more beautiful

Harsh Weather

Why are roofing contractors so important within this part of the country? Because Seattle is often bombarded by rain along with other harsh weather conditions, you'll need a roof that may withstand all of the forces of nature. With this thought, you'll need individuals who be aware of Seattle weather best, and who know what materials can best go into your roof for it to last far longer in the area. In addition to all this, you have to blend with the remainder of the houses inside your living area, so you cannot simply get whatever roof you please.

In most these aspects, a Seattle roofers should be able to assist you. All you need to do is look for Seattle roofing contractors online to be able to obtain the best bang for your buck without wondering if the contractor will suddenly run away with it and leave you roof-less.

Why the Contractor Model Works

If you want to set up your roof on your own, you'll have to buy a whole lot of materials, secure permits and licenses, and obtain materials which are suited to keep you safe against harsh extremes of Seattle weather. Which means that if you're a DIY sort of guy or gal, you will have to undergo a good deal of legwork to get the task done.

However, a Seattle roofing contractor can do all of the jobs for you personally and provide a package that can save you money and time. Because contractors operate under licenses and buy materials in bulk, they are able to get discounts on building materials that you would not otherwise get if you were buying merely for your own home.

Roofing Associations

Most roofing contractors also fit in with roofing organizations which are bound by strict guidelines and standards. When they prosper on the roofing job, they are able to showcase their roofing contractors association; if they do poorly, they can ruin the trustworthiness of their roofing contractors association and keep other contractors within the association from receiving targeted roofing jobs. There is a lot of pressure to do well, so you can be reassured that prefer a roofing job done in Seattle, you can aquire a contractor from a roofing association to assist you.

For instance, Seattle Roof Brokers operates with over 500 roofing contractors in the Puget Sound. This group has over fifty years of roofing experience and experience dealing with Seattle roofing contractors, therefore it will know what kind of roofing you want. The Roof Brokers group can put you in contact with the contractor that you need so you don't have to look for contractors individually.

What Should You Demand out of your Contractor?

When you finally get a contractor within the Seattle area, you need to do a lot of background research about the roofing contractors themselves. Request a list of previous companies or persons the contractor caused to get a clear view of the roofing contractor's work ethics and roof quality. Your roofing contractor should also possess the appropriate working licenses and city licenses required by the Seattle city government.

Select a Seattle roofers that insures its employees, and that has courteous workers who'll respect your opinions and ensure that the needs are met. Make sure that you get the best bang for your buck: if you are unsatisfied using the job, you need to be guaranteed either money back, or perhaps a free, new roof. Moreover, additionally you need the workers to find the job done promptly, so be strict together with your deadlines - and discover a contractor that is as strict as you are.

You need guarantees and warranties on your roof, so locate a contractor that may meet your budget and roofing needs. If you achieve touching good Seattle roofing contractors, you can be guaranteed a good roof and a better house right in this fantastic city.

Choosing the proper Roofing Contractor Company for Replacing Your Roof

The shingles inside your roof need replacing and you're simply minded to find a roofer to change the them. Maybe you have already known as a few and therefore are evaluating which contractor for your upcoming roof repair. How do you select the best contractor for working on your roof? Here are a number of things you should look at when searching for a legitimate roofer.

Where is the roofing contractor located? You should hire a roofing contractor that is local. Then you will receive the next step of service if the roofing company is located near your home or comes with an office near your residence.
References. To determine the reliability of the contractor, references ought to be provided of their past clients who are willing to vouch that excellent service was received. This will not be the only real factor in deciding upon your future roofer as some may claim they value the privacy of the clients and do not desire to bother them. If this sounds like the case, ask for business related references. The locations that provide the contractor with supplies can reveal the quantity of materials and regularity of supplying the contractor to help determine their stability.
How does the roofing contractor company handle complaints? There's a large number of issues that can arise throughout the progress of a roofing replacement. Ask what their process is for handling complaints when they arise. It is also a great idea to receive a past client reference who were built with a complaint that was resolved to the satisfaction of the client.
Terms of payment. What are the terms of payment for the job? What is the deposit and amount due upon completion? While it is certainly reasonable that a substantial payment be produced before a contractor begins work on a project, it is strongly advised that full payment isn't made until after the entire job is completed.
Written contract. All the roofing replacement should be place in a written contract. No the main contracting job should depend on verbal assurances.
Bonding. You will find things that will go wrong with roofing installations that end up costing a substantial amount of money to fix. If this happens in your roofing replacement, you will feel a whole lot better understanding that your roofer is bonded. This can provide the funds to fix whatever mistakes were made. Look for a roofing contractor that's bonded.
Manufacturer Warranty. Quality materials for roofing typically have a warranty. You should verify that there's actually a warranty about the materials being installed. Request a copy of the warranty.
Length of Time running a business Just how long has got the company you are interviewing been in business? A short in time business may reflect instability. When the contractor has been around business under 3 years, verify how long they have been in the market. A brand new contractor may have a long time experience focusing on roofs before they form their very own business. Seek a company that's been around for 3 or more years, or in which the contractor has already established many more years performing roofing replacements. This again shouldn't be the only factor, all of us have to start sometime. Balance this with referrals and also the other points raised in the following paragraphs.
Appropriate Permits. A Seattle roofing contractor ought to know what permits are needed for fixing your roof. They must be aware of how to obtain these permits on your behalf. Ask the contractor whether or not they will obtain the permits essential to repair the rooftop.
Liability. If a worker becomes injured, who is accountable for the workers comp? When the contractor's equipment damages your home, who's liable for the repairs? A good contractor will provide certificates of insurance for liability and workers comp before they start fixing your roof.
Subcontractors. Verify if the contractor is going to be using subcontractors. If that's the case, it is strongly advised that everything contained within this article for verifying if the contractor is credible should also be applied to subcontractors. You should receive the names and license amounts of all subcontractors. You need to verify whether each subcontractor can also be insured which means you are not held liable for their accidents.
Pending Legal Actions. You should verify whether there are any legal actions against the contractor. This is not only essential for verifying whether the roofing company is legitimate (credible roofing companies shouldn't need to defend themselves in the court), it's also important just because a lost lawsuit could cause the contractor to visit bankrupt. For those who have designed a substantial deposit for services immediately before the company goes bankrupt, you can lose many thousands of dollars and not have your roofing completed.
Material Disposal. Who's responsible for getting rid of the waste generated in the roof being replaced? Will your contractor handle every aspect of this? Is there an additional cost for disposing of this waste?
NRCA Membership. Membership in local or national roofing associations, such as the NRCA, shows commitment to staying up to date with the most effective methods for roof replacement and maintenance. Find a roofer having a high standard of education regarding their trade.
Replacing your roof is a significant investment. Celebrate good sense to inquire about serious questions before using a roofing contractor. Here are some more tips that you ought to consider when selecting the very best roofer for your upcoming roofing replacement.

Payment. Don't make a full payment for services unless all jobs are finished.
Inspection. Do not create a full payment without doing your final inspection of services rendered.
Workers liens. Do not fully pay for the roofing replacement job until worker's lien releases have been obtained.
Oral Agreements. No agreement ought to be made verbally without backing it up on paper. Every point that are important to you should be made in writing.

 

For your SEO needs, you should check out Vancouver web site design and Vancouver Seo agency

There is no denying the worldwide web has become the biggest financial market nowadays. Practically everything is anchored on the web. To date, there are other than 182 million internet sites on the net but still counting. If each one of these websites offers possibilities to generate income, think of the limitless opportunities which can be perfectly located at the internet. More importantly, with the emergence of sites, the need for website hosting and Search| Engine Optimization is significantly defined.

Seo is actually the operation of increasing the visibility of the site. As such, if you'd like your web site to become visible to visitors, you ought to search for Seo agency. The optimization strategy considers how search spiders work and what individuals usually and what keywords they use. The main objective of SEO is making sites visible in search sites through the natural or organic way.

Search optimization or natural search engine marketing can be a expression used in describing unpaid, algorithm-driven connection between any particular engine. Quite simply, organic SEO uses natural strategies in achieving serp's ranking. While there are two camps with which search optimization companies may fall to, and these are the 'White Hat' and the 'Black Hat', organic SEO would never belong to the 'Black Hat' camp.

Organic search engine optimization is really a highly specialized and complex practice which can literally dictate the success or failure of your web business. Since search sites often modify their algorithms, organic SEO is not quite simple in any way. When search bots modify their algorithms, factors that permit your internet site to seem before prospects are drastically changed too. Thus, so that you can deal using these changes, SEO tactics and methods must be employed.

It will always be ethical to use search engines engine optimization since search sites nowadays have grown to be extremely advanced they can easily see whether an online site is wanting to govern their search indexes. Thus it's empirical to make use of search engine optimization practices which are carried out wherein appear natural.

The approaches employed by organic search engine optimization and artificial SEO are very significantly different. Basically, organic SEO uses content in comparison to artificial SEO's technical loopholes. Moreover, natural seo provides attracting links instead of linking schemes utilized by artificial SEO. Natural SEO also creates valuable resource as opposed to artificial SEO's algorithm chasing. Effortlessly these, one can clearly realise why organic search engine optimization is better than artificial seo. Although the latter could be more challenging and complicated, it creates favorable results which are good for any web site. Fortunately, there are a lot of Vancouver SEO companies today offering the organic method in affordable rates and packages.

Search Engine Optimization Appears to the picture

At one time when seo was actually not essential.

Whilst late like a decade ago, if you developed a Website anywhere, Google indexed it and you gained visibility in its search results. Your page has been within the free "estates" where anybody could put in a page and Google didn't mind. It could also provide been a pure affiliate page without any original content and Google still indexed it.

Things are unrecognizably different now.

Affiliate pages with "cookie-cutter" content duplicated everywhere might never get to the Google index; exactly the same fate is probably for those pages you add in over a free-for-all website. And also "proper" websites with your own personal url of your website failed to achieve visibility among the proliferating sites in millions.

These wouldn't have mattered, except for one thing. It had been Google that provided the bread and butter for the millions of small businesses that may not afford expensive marketing campaigns. If the site was on the list of top few sites the appeared before a searcher's eyes when that individual sought out your product, you've got hundreds as well as a large number of visitors, a lot of whom even bought your products or services.

Search engine marketing (SEO) entered the scene. Search results specialists "reverse-engineered" to recognize the factors that Google consider for showing websites at the top of its search engine results pages. These factors were then consciously included in your Web pages in the hope that Google can have your website among the first ten results it showed around the first page.

As more of your competitors adopted search engine optimization practices, things became difficult again. Your situation started to slip in case your competitors did the SEO better. SEO battles became serious fights with every dirty trick being employed.

There was "black hat" SEO practitioners who showed one page to look engines and the other to human visitors. As search engines are not bothered with readability, you can fill the "search engine" page with pure gibberish, but gibberish developed in wherein the engine dutifully indexed high.

A war of wits followed between unscrupulous SEO practitioners and check engines. Google changed its ranking algorithms regularly to work around practices that allowed low value content to seem at the top of its serp's. In the end, Google's success leaned on providing value to searchers, not merchants. And SEO practitioners came up with new tricks.

We'll examine search engine marketing inside a series of articles, starting off with an look and feel at on-line or Online marketing.

 

To your SEO needs, you should check out vancouver web design and Vancouver Seo agency.

 

Cedar Roofing: Benefits

Cedar shakes are only about the most great looking shakes currently available. Frequently designed from red-colored cedar around the coniferous forests of northwestern United States, they're only the best roofs materials for proprietors who prefer supplying their roofs a natural look.

Unique cedar shingles are naturally resistance against the weather, this is the key answer why cedar shingles are widely-used generally around various climatic conditions. They're generally obtainable in several specific qualities. One or more is the shingle crafted from red cedar as the other is produced out from the vibrant variety. Red cedar shakes are designed from tight-grained particles that will be previously saturated with tannic acidity that experts say is surely an all-natural additive. Red cedar shingles which might be drizzled with creosote to prevent corrosion and therefore are desirable to homeowners given that they put in a rich and unique turn to one's property or home.

You need to note that red cedars usually change dark-colored if exposed continuously to seaside weather. Because of this, sea side homes need to have white cedar shakes. Red cedar shingles are generally a much more expensive in comparison to white cedar types, despite the fact that cost factor doesn't diminish its reputation in anyhow. They could be preferably perfect for classic Northeastern houses while white cedar shingles seem to be image suitable for bungalows and bungalows which have been built-in Nantucket design.

In recent times, classic cedar shakes have lost out in a spot to synthetic shingles that emulate the cedar appear. Superior systems are employed in order to make these kind of shingles use a for a longer period life-span when compared with unique cedar shingles. Most include advanced UV inhibitors and possess about 5 decades of steady guarantee. These shingles tend to be great insulators and lots of superior ones offer a much cooler inside during summer season plus a warmer inside during harsh winters.

Cedar shakes, mostly for sale in honey, cinnamon, and silvery gray colors, need several quantity of repairs and maintenance. They might need initial procedure ahead of installation. White cedar shakes for example, might be given bleaching oil which ought to be done virtually every six to seven years to improve their durability.

Cedar shakes and cedar shingles can be CCA treated or otherwise CCA treated. CCA stands for chromated copper arsenate. CCA is a chemical that stops the rise of mold, mold and fungus so it helps maintain insects from eating away your own personal wonderful cedar roof. CCA cedar will make your homes roof go longer, but CCA just isn't A hearth TREAMENT. Cedar which has been fire treated can be obtained, your roofing company must special order it. CCA treated cedar shingles cost 15 - 20% more than non-CCA cedar. Most cedar roofs usually are not CCA treated.

Cedar shakes and cedar shingles are fantastic, and they are additionally a good purchase. Information of terms such as CCA, advanced quality, Number 1, blue label and black label will help you to select the right cedar roof for your personal home.

Elite Roofing & Home Improvements, LLC provides detailed information about shingles, cedar shakes, fiberglass shakes and more. Elite Roofing & Home Improvements, LLC is associated with the National Roofers Association.

Uncover more about cedar shingles, and get more articles and resources about cedar shakes at cedar roof shingles and shakes website.

 

Cedar Shingle Roof Vs Asphalt Shingle Roof

A cedar shingle roof remains highly coveted by homeowners. It really is among the oldest roofing products that has continued to be constantly used within the more than 100 years. As much as new roofing materials carry on being developed, cedar shakes still endear themselves to a lot of. Below can be a comparison analysis of the cedar roof versus an asphalt roof.

Pros of Cedar Roofing shingles

Cedar shakes give rise to greater air flow inside whole home. The shingles let the home to breathe well without trapping moisture around. This assists to keep up the structure of the house who is fit for extended. Cedar Shakes are durable and strong. They enjoy an increased resistance to bugs. A cedar shingle roof will stand up well for the various weather onslaughts. Storms, hurricanes, powerful winds and flying debris will barely damage the top of the cedar roof. The colour matures beautifully with all the passing years, which makes it a lot more desirable. A cedar roof adds a definite charm to your dwelling. Cedar is quickly obtainable in lumber yards and doesn't require a lot of expertise or specialized tools to put in.

Cons of Cedar Shakes

If rot begins, you would be compelled to alter the whole lot. It's not easy extracting merely the affected pieces. They could have been nailed down in a way that each elimination proves difficult. Cedar Shingles don't endure well to constant wetting. If you reside within an area where rainfall is heavy or frequent, cedar shingles aren't an ideal choice. Frequent wetting causes mold or mildew setting in. Replacement and repair might be a costly business. Your very best self protection against constant wetting should be to use wide overhangs. Also, if the house is shaded by many trees or nearby buildings, cedar shingles often develop mold. You will be compelled to replace them earlier than you planned. Cedar Shingles tend to be flammable than asphalt shingles. Many areas have a very building code in position that restricts cedar shingles to lessen the danger of fire. To set up a cedar shake roof, you must have your budget about the higher side. Frequent maintenance can be necessary to maintain the roof in good shape. Mildew and rot are ever-constant threats for some cedar roof.

Pros of Asphalt Shingle Roof

An asphalt roof is among the most affordable to purchase and install. These come in various designs and colours, including a typical, flat consider a 3-dimensional look. Asphalt shingles have a superior effectiveness fires unlike cedar roofing. An asphalt roof can certainly decrease the risk of fires brought on by flying embers. Asphalt roofs are easier and cheaper to set up than cedar. Also, they are low maintenance roofs.

Cons of Asphalt Shingle Roof

Algae is more prone to grow on asphalt roofing than cedar shingles. It causes the rooftop to build up somewhat of the stain which spoils the appearance. You may get an anti-algae coating done in your asphalt shingles but this increases the cost. When it comes to stability, an asphalt roof is more apt to be blown off by strong winds compared to a cedar roof.

You can learn more about cedar roof shingles, and obtain more articles and resources about cedar roofing shakes at cedar roof shingles and shakes website.

 

How to find Great Vancouver Search engine optimization

The amount of online businesses and e-commerce sites is continuously on the rise simply because everybody knows that it may generate a lot of profits. It's also brought about a whole new kind of providers that really help businesses within achieving their goals as well as which makes them develop. Amongst these are the Vancouver SEO services; since the Search engine optimization market is pretty youthful you will find that any kind of Search engine optimization Vancouver organization won't be greater than a decade old. But you can be assured that they actually understand what they have to do to get a company developing.

In case your company relies heavily on the Internet to get visitors to your site and to get conversion rates, you certainly need assistance searching engine optimisation or SEO as it is more commonly recognized. When people put a search in their preferred internet search engine, the most likely fits arrive at the top. If you want to pull visitors to your website or online business, you need to take the assistance of a Vancouver SEO company to help you get to the top of these search engine results. The actual Search engine optimization Vancouver providers supplied will be well worth the cash spent and you will be seeing the actual returns not long following.

However, attaining a high position in the search engines might not always be an easy task and more so if your own is a very competitive industry that they often make reference to like a niche. It is no wonder after that that you need all of the assist that you can get. If you do not have the answer to "What is Search engine optimization?Inch then you need to first understand the subject. Your best option would be to leave the task to people that realize it best; the actual SEO Vancouver experts in the Vancouver Search engine optimization company. You'll have to shell out some money however, you may enjoy the benefits as the years pass.

The Search engine optimization Vancouver experts will start on market and keyword research which is usually the actual starting point of Search engine optimization. You need to know the type of phrases or even key phrases that potential prospects would be keying in to Google to get at your site. The actual Vancouver Search engine optimization company will do this tiresome job for you because they possess a better idea about how exactly people go about their queries. A person, from you need to give them a better understanding about your company plus some basic keywords on which they would perform their study.

If your Search engine optimization campaign begins with key phrases selection, then its backlink building which rss feeds search engine optimization; worthwhile Vancouver Search engine optimization company will tell you this. The optimal method for your website to position higher for any provided keyword would be to have a excellent link building technique designed for it. The secret is to leave your link upon higher ranked web sites. The actual Search engine optimization Vancouver experts will explain that the most typical way of doing this is to submit content articles containing the desired keywords within the proper proportion to article directories with links back to your website in the resource box.

What exactly are you awaiting? Go ahead and take help of the actual Vancouver Search engine optimization company right here; the actual Search engine optimization Vancouver experts will make your business grow so that you will enjoy greater earnings.

 

Dependable Search engine optimization For Your Company within Vancouver

Expert sophisticated Vancouver SEO services help you to come in the very best list of the organic search results to attract traffic. Furthermore, the actual site visitors associated with organic outcomes will be keen to buy products which providers may prove to be useful when you are your business.

You'll need Search engine optimization Vancouver to profit your business through allowing you to get the most presence from the internet search engine and thereby getting good visitors to your internet website. With the help of search engine listings, these types of services may immensely assist your internet website reach out to the field of individuals accessing internet and therefore, drawing increasingly more traffic to your web website. When the web site has started generating visitors to it, your company will reap benefits as the website will end up probably the most retrieveable on top search engines like google.

An organization needs these kinds of providers since the Search engine optimization experts possess the basic understanding as well as knowledge of how to do it. A person since the webmaster may spend time on the internet going through blogs, discussion boards, along with other materials. However, you need to focus on other facets of your web website and SEO professionals concentrate all their efforts on SEO since this is the things they're doing greatest.

The actual SEO businesses guarantee to improve more traffic to your web site regularly by giving you an guarantee that after individuals search for services or products, your internet website comes on the top of most sought after search engines like google such as Yahoo, Google, Windows live messenger as well as America online.

In other words, to improve web visitors as well as presence, it is vital that the website should get updated constantly. The entire process of search engine optimization is not the one-time try. An effective Search engine optimization service includes marketing, ranking, site marketing, hyperlink trades and much more. In order to hold the changes in order to SEO methods and strategies daily, professional SEO services maintain experienced and officially skilled SEO specialists, site designers, copywriters, SEO publishers, advertising professionals and task supervisors.

A professional as well as result-oriented seo service consists of the following:
. Research and report pre-optimization ranking
. Key phrase selection and optimisation
. Competition analysis report
. Description of tags
. Designed link page creation
. Optimization of pictures
. Keyword-rich content building
. SEO copywriting
. Hyperlink campaigns
. HTML coding
. Internet search engine distribution

Search engine optimization organizations also provide the support associated with market and keyword research. These types of businesses will look in the clients' internet sites as well as their competition and will search for appropriate keywords. They follow the most appropriate strategy which will ensure online presence and exposure.

Right now, let's mention the advantages that will assist an organization's site reach the top of the search engines.
• Customized Search engine optimization answer
• Long-term best rankings searching motors
• Higher web visitors an internet-based sales
• Worldwide company protection
• Corporate business identity
• Recommendations for company development
• Follow-up service
• Optimum results

 

'Counter-Terror' Policy Targets Uyghurs

2011-04-07
A new report says China uses the threat of terrorism to crack down on Uyghurs in Xinjiang.

AFP
Uyghur men and women chat outside a mosque in Urumqi, July 17, 2009.

China's anti-terrorism policy deliberately targets ethnic minority communities such as Uyghurs and Tibetans struggling for greater autonomy, according to a white paper by a rights group.

The policy equates terrorism with groups pushing for more self-governing rights, is too broad in scope, and shirks international human rights commitments, said the Hong Kong and New York-based Human Rights in China (HRIC).

The paper looked into human rights concerns within the Shanghai Cooperation Organization (SCO), a regional intergovernmental organization which includes China and five other member states-Kazakhstan, Kyrgyzstan, Russia, Tajikistan, and Uzbekistan-with a total population of 1.5 billion people.

It said the SCO approach to counter-terrorism, modeled on China'sThree Evils doctrine, and highlighting principles of territorial integrity, noninterference in internal affairs, and social stability, contributes to supporting repressive regimes at the expense of human rights.

A failure to demand accountability from the SCO undermines the effectiveness and integrity of the international system in countering terrorism and advancing rule of law, peace, and security, HRIC said.

"China's approach to counter-terrorism is the Three Evils doctrine, and it links terrorism with separatism and extremism," HRIC director Sharon Hom said in an interview.

"This Three Evils approach is overbroad, highly politicized, and while not exclusively applied only to ethnic minority groups, it is regularly applied to Uyghurs and Tibetans in its practice."

Hom said other SCO member states follow China's lead by recognizing Xinjiang and Tibet as inalienable territories of China and repatriating its ethnic minorities who seek asylum within their borders.

"China has enormous clout in the SCO, and you can also see it in the ways in which the other SCO member states and the SCO will completely parrot China's line and China's policy on these two so-called autonomous regions."

Treatment of Uyghurs

The HRIC white paper said it found "serious issues" concerning China's treatment of Uyghurs, including the principle of non-refoulement and potential use of torture during interrogations.

Regulations specific to Xinjiang became part of China's domestic counter-terrorism legal framework in December 2009 when provincial-level lawmakers revised the region's Comprehensive Management of Social Order.

Through the revisions, Chinese authorities were ordered to specifically crack down on the three threats of "terrorism, separatism, and extremism" in the aftermath of the July 2009 ethnic violence in Urumqi which left hundreds dead, according to official media reports.

HRIC called the amendments "unique" to Xinjiang, adding that "such singular focus by the Chinese government ... suggests that the concept of terrorism has been applied in a biased fashion, with the Uyghur community the subject of intense scrutiny and suspicion."

It noted that while China does face real threats of terrorism, "the limited involvement of Uyghurs in terrorist acts cannot serve as justification of widespread repression throughout [Xinjiang] or the labeling of peaceful Uyghur activists under the rubric of the Three Evils."

Adherence to rules

But despite its reliance on the Three Evils doctrine, HRIC wrote, China continues to claim that it is acting to "firmly uphold and fulfill the resolutions of the United Nations General Assembly and the Security Council," according to a statement by the Chinese Ministry of Public Security (MPS).

Under U.N. rules, China pledged to oppose the "arbitrary widening" of the scope of fighting terrorism and identifying terrorism with any specific ethnic group or religion.

"The Three Evils doctrine undermines this principled approach and, in doing so, compromises human rights guaranteed under international law, and international counter-terrorism efforts as a whole," HRIC said.

HRIC recommended that Beijing narrow its "Three Evils"-based approach to national security and reformulate its definition of terrorism.

On June 24 last year, Chinese authorities announced they had broken up a "terrorist" ring of a Uyghur separatist group, the East Turkestan Islamic Movement (ETIM), after arresting more than ten of its members involved in an alleged major plot against China.

The announcement said that information leading to the arrest had been obtained through the investigation of 20 "individuals of Chinese citizenship" who had been deported to China on December 20, 2009-the exact date that Cambodia deported 20 Uyghurs seeking asylum following the July 5 ethnic unrest in Urumqi.

The statement also indicated that several of the alleged ETIM members had confessed to participating in a wide array of terrorist activities during interrogation.

Human Rights Watch said in February that the Cambodian government has a "dismal track record" of deporting refugees granted asylum status by the UNHCR, particularly those from neighboring countries such as China and Vietnam.

Ethnic tensions

Millions of Uyghurs-a distinct, Turkic minority who are predominantly Muslim-populate Central Asia and the Xinjiang region.

Ethnic tensions between Uyghurs and majority Han Chinese settlers have simmered for years, and erupted in riots in July 2009 that left some 200 people dead, according to the Chinese government's tally.

Uyghurs say they have long suffered ethnic discrimination, oppressive religious controls, and continued poverty and joblessness despite China's ambitious plans to develop its vast northwestern frontier.

Chinese authorities blame Uyghur separatists for a series of deadly attacks in recent years and accuse one group in particular of maintaining links to the al-Qaeda terrorist network.

Reported by Mamatjan Juma for RFA Uyghur service. Written in English by Joshua Lipes.
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