Wednesday, October 20, 2010

People Making Money Online


Justin Hartfield of WeedMaps is about as ballsy as entrepreneurs get. I mean that as a compliment. Not only is he building an online business that facilitates and profits off of the recreational use of marijuana– which let’s remember is still illegal in the United States– but he’s essentially rushing his small company out into the public markets, via a reverse merger with the mostly-unknown LC Luxuries Limited, which will build a new business around all things cannabis.


Between the anticipated closing of the deal, which will make WeedMaps essentially a publicly traded company on the Pink Sheets and California’s vote on a proposition to legalize marijuana, the next month will be huge for Hartfield– one way or another. Meanwhile revenues are soaring. WeedMaps was making $20,000 a month a year ago, made $300,000 in August and $400,000 in September– all off of just 50,000 registered users.


Obviously, the money-making potential is huge, but is there a greater moral issue here? Hartfield doesn’t see one. Hartfield was the guest on NBC’s Press:Here this week, where he discussed a unique dilemma in Silicon Valley: Having a $120 billion market to yourself in which no VCs want to invest. It’s a reality that’s driven him to this odd, back-door IPO.


It’s also helping make his company a cause. “We want to make buying a share in this company like buying a share in the legalization of marijuana cause,” he says. Hartfield — so unabashedly libertarian he could make Peter Thiel swoon– thinks markets are better ways of assessing public opinion than media or political polls. So, he argues, if people vote with their money for WeedMaps, it’ll be a proxy for how people feel about the practicality of legalization, which he sees as an inevitability. (Morality aside, I take issue with his certainty in this clip. Even in gung-ho California, some medical marijuana advocates oppose recreational legalization.)


But the deal is about more than just finding a way to go public. The new company will acquire and roll-up several smaller companies, likely also around the cannabis issue. Meanwhile, Hartfield is doing a weed/Web landgrab, taking nearly every business model that’s worked on the Web and building a weed version. His core site is like Yelp for weed, containing a database of more than 25,000 strains, where they can be found and reviews on dispensaries and headshops. He even offers an “elite” status.


The company has another site called WeedVote.com that helps get out the legalization vote, and the newly launched WeedMart.com is an online headship and he’s about to launch a new daily deals site for pot– that’s right, yet another Groupon clone, this time to get high. There’s also a feature called “Weed or Skin”– like Hot or Not but where you vote for scantily clad women or pictures of pot. I’m not kidding. While Hartfield isn’t the first to try to make money off of a vice, he revels in it more than most. “We don’t like to be hypocritical, and we don’t think there should be arbitrary differences between recreational and medicinal,” he says. This is clearly as much about the cause as it is about the company for him. Agree with his stance or not, you have to respect the conviction.


In the clip below, Hartfield talks about America’s “chronic fear of freedom” and the challenges he’s faced building this business. Go here for the full episode, which includes his rebuttal to medical marijuana advocates that say recreational legalization is bad for those who need the drug for medical reasons





For the first time, this year’s Knight News Challenge will be requesting entries in three specific categories: mobile, revenue models, and reputation/credibility. The contest judges won’t be seeking a certain quota of finalists in each category: “It’s much more of a signal to the population at large: These are the areas that need your attention,” Knight consultant Jennifer 8. Lee said on Monday, at a San Francisco information session sponsored by Hacks/Hackers.


Up to now, Lee said the Knight Foundation’s attitude towards the contest has been “we don’t know what news innovation is — you tell us.” But over the past four years, trends have emerged among the contest entries that mirror the broader development of the news business. 2010 was the year of mapping and data visualization projects, Lee said. In 2011, Knight sees innovations in credibility determination, mobile technology, and revenue model generation as key areas of development.


[Update: Lee has clarified some elements of the new News Challenge in a comment here — check it out for more details. Also, since this post was published, the News Challenge has officially announced the details for this year's contest, which includes an additional category, Community; you can see those here. —Josh]


Credibility in the news business used to be based on the brand reputation of large media outlets. But in a world in which anyone can report, and in which, in Lee’s words, rumors can explode and die within a day on Twitter, there’s a need for new ways to measure and establish credibility. For example, Lee said, “How do you know that this person is more serious reporting out of Tehran, or Iran, than that person?” In the world of online media, rumors can gain momentum more quickly and easily than in the traditional media ecosystem. What kinds of tools and filters could be used to combat hoaxes and determine the trustworthiness of online information? That third category is “the one that’s the most vague — and purposefully so,” Lee said.


The mobile and revenue models categories are more straightforward. Last year, the Chicago news site Windy Citizen won $250,000 to develop a software interface to creates “real-time ads” which constantly update with the most recent information from a business’ Twitter feed or Facebook page. Lee said this was a good example of a revenue model project.


The Knight News Challenge is also increasingly open to awarding funding to for-profit companies who want to build open-source projects. Last cycle, one of the grantees was Stamen Design, a top data visualization firm whose founder and employees had a proven commitment to making open source tools in their free time. Knight provided them with $400,000 to dedicate staff hours to projects that they would previously have done on weekends. There are many different ways of making Knight funding viable for for-profit companies, Lee said, so long as the companies can carefully document how the foundation funding is being applied to open-source work. “You can create the open-sourcey version of your project. That part becomes open source, and the other one doesnt,” Lee said.


Last year, out of 2,300 initial applications, the Knight Foundation ultimately made 12 grants totaling about $3 million. After hearing the KNC discussed at the meeting, here are some of the elements I took away as key to building the perfect News Challenge application — and some of the potential pitfalls that could lead to an early rejection.


— A working prototype is great. When the creators of Davis Wiki (which the Lab has been following for a while) applied for grant funding to expand their project, they weren’t just pitching a concept. They could point judges to a thriving local website which collects community insight and serves as an open forum for residents to deal with everything from scam artists to lost kittens.


As LocalWiki’s Philip Neustrom explained, one in seven people in Davis, Calif., have contributed material to Davis Wiki, and in a week “basically half” of the city’s residents visit the site. This June, Davis Wiki made The New York Times when residents used the site to assemble information about a local scam artist, the “Crying Girl.”


Neustrom and Mike Ivanov co-founded Davis Wiki in 2004. So by the time they were applying for a 2010 KNC grant, they already had a mature, well-developed site to demonstrate the viability of what they were planning to do.


— Your project should be sustainable. Knight doesn’t want the projects they fund to wither away as soon as the grant money runs out. In the case of LocalWiki, what may be the best proof of their sustainability was actually made after they won Knight funding. Their recent Kickstarter campaign, which closed last month, raised $26,324 for outreach and education work, and 98 percent of that came from Davis community members, Neustrom said. Davis residents helped raise money by organizing a dance party, a silent auction, and fundraising nights at a bar — evidence that future LocalWiki sites will be able to build grassroots support.


— Your project should be catalytic. As a project reviewer, Lee said she looks for ideas that will catalyze development in a larger area. That means not just having a proven concept, but having one that’s scalable and that brings innovation to an area that needs attention.


Out of 2,300 applicants last year, only 500 were asked to provide a full proposal, and 50 of those became finalists. In the final round, Lee said, there was a lot of consensus between the judges about what projects were ultimately promising. The judges were allowed to apportion their votes between different projects, and 28 of the 50 got no votes, Lee said. Among the common problems with proposals:


— Don’t ask Knight to fund content. Lee said the KNC receives many proposals for, say, money to start a hyperlocal blog in North Carolina. But while the idea of a hyperlocal blog was innovative five or six years ago, Lee said, “at this point, it’s no longer cutting edge. The point of the Knight News Challenge is to encourage innovation, creativity.”


— Don’t apply with projects that don’t fit Knight’s mission. As with any contest, some projects try to shoehorn themselves into an inappropriate category for the sake of funding. A grant to do a project using SMS to provide health information in Africa, for example, would be “too specific to be interesting to the Knight News Challenge,” Lee said.


— Don’t be vague. For example: applying to create “a news aggregator.”


— Avoid generic citizen journalism projects. Say a group wanted to take Flip cams and give them to inner city kids as an experiment in citizen journalism. “We’re not totally into the citizen journalism thing anymore,” Lee said. “It has been given its chance to do its thing and kind of didn’t do its thing that well.”


— Have the credibility to make the project work. An applicant may have a good idea for an innovative project, but he or she also has to have the experience and credibility to actually pull it off. One tip-off that credibility is lacking? If he or she asks for an amount of grant funding that’s disproportional to the realistic needs of the project.


[Disclosure: Both Knight Foundation and Lee have been financial supporters of the Lab.]



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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


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Justin Hartfield of WeedMaps is about as ballsy as entrepreneurs get. I mean that as a compliment. Not only is he building an online business that facilitates and profits off of the recreational use of marijuana– which let’s remember is still illegal in the United States– but he’s essentially rushing his small company out into the public markets, via a reverse merger with the mostly-unknown LC Luxuries Limited, which will build a new business around all things cannabis.


Between the anticipated closing of the deal, which will make WeedMaps essentially a publicly traded company on the Pink Sheets and California’s vote on a proposition to legalize marijuana, the next month will be huge for Hartfield– one way or another. Meanwhile revenues are soaring. WeedMaps was making $20,000 a month a year ago, made $300,000 in August and $400,000 in September– all off of just 50,000 registered users.


Obviously, the money-making potential is huge, but is there a greater moral issue here? Hartfield doesn’t see one. Hartfield was the guest on NBC’s Press:Here this week, where he discussed a unique dilemma in Silicon Valley: Having a $120 billion market to yourself in which no VCs want to invest. It’s a reality that’s driven him to this odd, back-door IPO.


It’s also helping make his company a cause. “We want to make buying a share in this company like buying a share in the legalization of marijuana cause,” he says. Hartfield — so unabashedly libertarian he could make Peter Thiel swoon– thinks markets are better ways of assessing public opinion than media or political polls. So, he argues, if people vote with their money for WeedMaps, it’ll be a proxy for how people feel about the practicality of legalization, which he sees as an inevitability. (Morality aside, I take issue with his certainty in this clip. Even in gung-ho California, some medical marijuana advocates oppose recreational legalization.)


But the deal is about more than just finding a way to go public. The new company will acquire and roll-up several smaller companies, likely also around the cannabis issue. Meanwhile, Hartfield is doing a weed/Web landgrab, taking nearly every business model that’s worked on the Web and building a weed version. His core site is like Yelp for weed, containing a database of more than 25,000 strains, where they can be found and reviews on dispensaries and headshops. He even offers an “elite” status.


The company has another site called WeedVote.com that helps get out the legalization vote, and the newly launched WeedMart.com is an online headship and he’s about to launch a new daily deals site for pot– that’s right, yet another Groupon clone, this time to get high. There’s also a feature called “Weed or Skin”– like Hot or Not but where you vote for scantily clad women or pictures of pot. I’m not kidding. While Hartfield isn’t the first to try to make money off of a vice, he revels in it more than most. “We don’t like to be hypocritical, and we don’t think there should be arbitrary differences between recreational and medicinal,” he says. This is clearly as much about the cause as it is about the company for him. Agree with his stance or not, you have to respect the conviction.


In the clip below, Hartfield talks about America’s “chronic fear of freedom” and the challenges he’s faced building this business. Go here for the full episode, which includes his rebuttal to medical marijuana advocates that say recreational legalization is bad for those who need the drug for medical reasons





For the first time, this year’s Knight News Challenge will be requesting entries in three specific categories: mobile, revenue models, and reputation/credibility. The contest judges won’t be seeking a certain quota of finalists in each category: “It’s much more of a signal to the population at large: These are the areas that need your attention,” Knight consultant Jennifer 8. Lee said on Monday, at a San Francisco information session sponsored by Hacks/Hackers.


Up to now, Lee said the Knight Foundation’s attitude towards the contest has been “we don’t know what news innovation is — you tell us.” But over the past four years, trends have emerged among the contest entries that mirror the broader development of the news business. 2010 was the year of mapping and data visualization projects, Lee said. In 2011, Knight sees innovations in credibility determination, mobile technology, and revenue model generation as key areas of development.


[Update: Lee has clarified some elements of the new News Challenge in a comment here — check it out for more details. Also, since this post was published, the News Challenge has officially announced the details for this year's contest, which includes an additional category, Community; you can see those here. —Josh]


Credibility in the news business used to be based on the brand reputation of large media outlets. But in a world in which anyone can report, and in which, in Lee’s words, rumors can explode and die within a day on Twitter, there’s a need for new ways to measure and establish credibility. For example, Lee said, “How do you know that this person is more serious reporting out of Tehran, or Iran, than that person?” In the world of online media, rumors can gain momentum more quickly and easily than in the traditional media ecosystem. What kinds of tools and filters could be used to combat hoaxes and determine the trustworthiness of online information? That third category is “the one that’s the most vague — and purposefully so,” Lee said.


The mobile and revenue models categories are more straightforward. Last year, the Chicago news site Windy Citizen won $250,000 to develop a software interface to creates “real-time ads” which constantly update with the most recent information from a business’ Twitter feed or Facebook page. Lee said this was a good example of a revenue model project.


The Knight News Challenge is also increasingly open to awarding funding to for-profit companies who want to build open-source projects. Last cycle, one of the grantees was Stamen Design, a top data visualization firm whose founder and employees had a proven commitment to making open source tools in their free time. Knight provided them with $400,000 to dedicate staff hours to projects that they would previously have done on weekends. There are many different ways of making Knight funding viable for for-profit companies, Lee said, so long as the companies can carefully document how the foundation funding is being applied to open-source work. “You can create the open-sourcey version of your project. That part becomes open source, and the other one doesnt,” Lee said.


Last year, out of 2,300 initial applications, the Knight Foundation ultimately made 12 grants totaling about $3 million. After hearing the KNC discussed at the meeting, here are some of the elements I took away as key to building the perfect News Challenge application — and some of the potential pitfalls that could lead to an early rejection.


— A working prototype is great. When the creators of Davis Wiki (which the Lab has been following for a while) applied for grant funding to expand their project, they weren’t just pitching a concept. They could point judges to a thriving local website which collects community insight and serves as an open forum for residents to deal with everything from scam artists to lost kittens.


As LocalWiki’s Philip Neustrom explained, one in seven people in Davis, Calif., have contributed material to Davis Wiki, and in a week “basically half” of the city’s residents visit the site. This June, Davis Wiki made The New York Times when residents used the site to assemble information about a local scam artist, the “Crying Girl.”


Neustrom and Mike Ivanov co-founded Davis Wiki in 2004. So by the time they were applying for a 2010 KNC grant, they already had a mature, well-developed site to demonstrate the viability of what they were planning to do.


— Your project should be sustainable. Knight doesn’t want the projects they fund to wither away as soon as the grant money runs out. In the case of LocalWiki, what may be the best proof of their sustainability was actually made after they won Knight funding. Their recent Kickstarter campaign, which closed last month, raised $26,324 for outreach and education work, and 98 percent of that came from Davis community members, Neustrom said. Davis residents helped raise money by organizing a dance party, a silent auction, and fundraising nights at a bar — evidence that future LocalWiki sites will be able to build grassroots support.


— Your project should be catalytic. As a project reviewer, Lee said she looks for ideas that will catalyze development in a larger area. That means not just having a proven concept, but having one that’s scalable and that brings innovation to an area that needs attention.


Out of 2,300 applicants last year, only 500 were asked to provide a full proposal, and 50 of those became finalists. In the final round, Lee said, there was a lot of consensus between the judges about what projects were ultimately promising. The judges were allowed to apportion their votes between different projects, and 28 of the 50 got no votes, Lee said. Among the common problems with proposals:


— Don’t ask Knight to fund content. Lee said the KNC receives many proposals for, say, money to start a hyperlocal blog in North Carolina. But while the idea of a hyperlocal blog was innovative five or six years ago, Lee said, “at this point, it’s no longer cutting edge. The point of the Knight News Challenge is to encourage innovation, creativity.”


— Don’t apply with projects that don’t fit Knight’s mission. As with any contest, some projects try to shoehorn themselves into an inappropriate category for the sake of funding. A grant to do a project using SMS to provide health information in Africa, for example, would be “too specific to be interesting to the Knight News Challenge,” Lee said.


— Don’t be vague. For example: applying to create “a news aggregator.”


— Avoid generic citizen journalism projects. Say a group wanted to take Flip cams and give them to inner city kids as an experiment in citizen journalism. “We’re not totally into the citizen journalism thing anymore,” Lee said. “It has been given its chance to do its thing and kind of didn’t do its thing that well.”


— Have the credibility to make the project work. An applicant may have a good idea for an innovative project, but he or she also has to have the experience and credibility to actually pull it off. One tip-off that credibility is lacking? If he or she asks for an amount of grant funding that’s disproportional to the realistic needs of the project.


[Disclosure: Both Knight Foundation and Lee have been financial supporters of the Lab.]



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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


robert shumake twitter

Justin Hartfield of WeedMaps is about as ballsy as entrepreneurs get. I mean that as a compliment. Not only is he building an online business that facilitates and profits off of the recreational use of marijuana– which let’s remember is still illegal in the United States– but he’s essentially rushing his small company out into the public markets, via a reverse merger with the mostly-unknown LC Luxuries Limited, which will build a new business around all things cannabis.


Between the anticipated closing of the deal, which will make WeedMaps essentially a publicly traded company on the Pink Sheets and California’s vote on a proposition to legalize marijuana, the next month will be huge for Hartfield– one way or another. Meanwhile revenues are soaring. WeedMaps was making $20,000 a month a year ago, made $300,000 in August and $400,000 in September– all off of just 50,000 registered users.


Obviously, the money-making potential is huge, but is there a greater moral issue here? Hartfield doesn’t see one. Hartfield was the guest on NBC’s Press:Here this week, where he discussed a unique dilemma in Silicon Valley: Having a $120 billion market to yourself in which no VCs want to invest. It’s a reality that’s driven him to this odd, back-door IPO.


It’s also helping make his company a cause. “We want to make buying a share in this company like buying a share in the legalization of marijuana cause,” he says. Hartfield — so unabashedly libertarian he could make Peter Thiel swoon– thinks markets are better ways of assessing public opinion than media or political polls. So, he argues, if people vote with their money for WeedMaps, it’ll be a proxy for how people feel about the practicality of legalization, which he sees as an inevitability. (Morality aside, I take issue with his certainty in this clip. Even in gung-ho California, some medical marijuana advocates oppose recreational legalization.)


But the deal is about more than just finding a way to go public. The new company will acquire and roll-up several smaller companies, likely also around the cannabis issue. Meanwhile, Hartfield is doing a weed/Web landgrab, taking nearly every business model that’s worked on the Web and building a weed version. His core site is like Yelp for weed, containing a database of more than 25,000 strains, where they can be found and reviews on dispensaries and headshops. He even offers an “elite” status.


The company has another site called WeedVote.com that helps get out the legalization vote, and the newly launched WeedMart.com is an online headship and he’s about to launch a new daily deals site for pot– that’s right, yet another Groupon clone, this time to get high. There’s also a feature called “Weed or Skin”– like Hot or Not but where you vote for scantily clad women or pictures of pot. I’m not kidding. While Hartfield isn’t the first to try to make money off of a vice, he revels in it more than most. “We don’t like to be hypocritical, and we don’t think there should be arbitrary differences between recreational and medicinal,” he says. This is clearly as much about the cause as it is about the company for him. Agree with his stance or not, you have to respect the conviction.


In the clip below, Hartfield talks about America’s “chronic fear of freedom” and the challenges he’s faced building this business. Go here for the full episode, which includes his rebuttal to medical marijuana advocates that say recreational legalization is bad for those who need the drug for medical reasons





For the first time, this year’s Knight News Challenge will be requesting entries in three specific categories: mobile, revenue models, and reputation/credibility. The contest judges won’t be seeking a certain quota of finalists in each category: “It’s much more of a signal to the population at large: These are the areas that need your attention,” Knight consultant Jennifer 8. Lee said on Monday, at a San Francisco information session sponsored by Hacks/Hackers.


Up to now, Lee said the Knight Foundation’s attitude towards the contest has been “we don’t know what news innovation is — you tell us.” But over the past four years, trends have emerged among the contest entries that mirror the broader development of the news business. 2010 was the year of mapping and data visualization projects, Lee said. In 2011, Knight sees innovations in credibility determination, mobile technology, and revenue model generation as key areas of development.


[Update: Lee has clarified some elements of the new News Challenge in a comment here — check it out for more details. Also, since this post was published, the News Challenge has officially announced the details for this year's contest, which includes an additional category, Community; you can see those here. —Josh]


Credibility in the news business used to be based on the brand reputation of large media outlets. But in a world in which anyone can report, and in which, in Lee’s words, rumors can explode and die within a day on Twitter, there’s a need for new ways to measure and establish credibility. For example, Lee said, “How do you know that this person is more serious reporting out of Tehran, or Iran, than that person?” In the world of online media, rumors can gain momentum more quickly and easily than in the traditional media ecosystem. What kinds of tools and filters could be used to combat hoaxes and determine the trustworthiness of online information? That third category is “the one that’s the most vague — and purposefully so,” Lee said.


The mobile and revenue models categories are more straightforward. Last year, the Chicago news site Windy Citizen won $250,000 to develop a software interface to creates “real-time ads” which constantly update with the most recent information from a business’ Twitter feed or Facebook page. Lee said this was a good example of a revenue model project.


The Knight News Challenge is also increasingly open to awarding funding to for-profit companies who want to build open-source projects. Last cycle, one of the grantees was Stamen Design, a top data visualization firm whose founder and employees had a proven commitment to making open source tools in their free time. Knight provided them with $400,000 to dedicate staff hours to projects that they would previously have done on weekends. There are many different ways of making Knight funding viable for for-profit companies, Lee said, so long as the companies can carefully document how the foundation funding is being applied to open-source work. “You can create the open-sourcey version of your project. That part becomes open source, and the other one doesnt,” Lee said.


Last year, out of 2,300 initial applications, the Knight Foundation ultimately made 12 grants totaling about $3 million. After hearing the KNC discussed at the meeting, here are some of the elements I took away as key to building the perfect News Challenge application — and some of the potential pitfalls that could lead to an early rejection.


— A working prototype is great. When the creators of Davis Wiki (which the Lab has been following for a while) applied for grant funding to expand their project, they weren’t just pitching a concept. They could point judges to a thriving local website which collects community insight and serves as an open forum for residents to deal with everything from scam artists to lost kittens.


As LocalWiki’s Philip Neustrom explained, one in seven people in Davis, Calif., have contributed material to Davis Wiki, and in a week “basically half” of the city’s residents visit the site. This June, Davis Wiki made The New York Times when residents used the site to assemble information about a local scam artist, the “Crying Girl.”


Neustrom and Mike Ivanov co-founded Davis Wiki in 2004. So by the time they were applying for a 2010 KNC grant, they already had a mature, well-developed site to demonstrate the viability of what they were planning to do.


— Your project should be sustainable. Knight doesn’t want the projects they fund to wither away as soon as the grant money runs out. In the case of LocalWiki, what may be the best proof of their sustainability was actually made after they won Knight funding. Their recent Kickstarter campaign, which closed last month, raised $26,324 for outreach and education work, and 98 percent of that came from Davis community members, Neustrom said. Davis residents helped raise money by organizing a dance party, a silent auction, and fundraising nights at a bar — evidence that future LocalWiki sites will be able to build grassroots support.


— Your project should be catalytic. As a project reviewer, Lee said she looks for ideas that will catalyze development in a larger area. That means not just having a proven concept, but having one that’s scalable and that brings innovation to an area that needs attention.


Out of 2,300 applicants last year, only 500 were asked to provide a full proposal, and 50 of those became finalists. In the final round, Lee said, there was a lot of consensus between the judges about what projects were ultimately promising. The judges were allowed to apportion their votes between different projects, and 28 of the 50 got no votes, Lee said. Among the common problems with proposals:


— Don’t ask Knight to fund content. Lee said the KNC receives many proposals for, say, money to start a hyperlocal blog in North Carolina. But while the idea of a hyperlocal blog was innovative five or six years ago, Lee said, “at this point, it’s no longer cutting edge. The point of the Knight News Challenge is to encourage innovation, creativity.”


— Don’t apply with projects that don’t fit Knight’s mission. As with any contest, some projects try to shoehorn themselves into an inappropriate category for the sake of funding. A grant to do a project using SMS to provide health information in Africa, for example, would be “too specific to be interesting to the Knight News Challenge,” Lee said.


— Don’t be vague. For example: applying to create “a news aggregator.”


— Avoid generic citizen journalism projects. Say a group wanted to take Flip cams and give them to inner city kids as an experiment in citizen journalism. “We’re not totally into the citizen journalism thing anymore,” Lee said. “It has been given its chance to do its thing and kind of didn’t do its thing that well.”


— Have the credibility to make the project work. An applicant may have a good idea for an innovative project, but he or she also has to have the experience and credibility to actually pull it off. One tip-off that credibility is lacking? If he or she asks for an amount of grant funding that’s disproportional to the realistic needs of the project.


[Disclosure: Both Knight Foundation and Lee have been financial supporters of the Lab.]



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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


robert shumake detroit

I had an interesting conversation with my boss today about people that make a living online. He's semi-old school, so he doesn't really understand (or believe) that so many people these days provide for their families from website revenue and such. As I rattled on and tried to explain to him how every day people are accomplishing this, he obviously didn't understand like I wanted him to, and after 15 minutes of Internet Marketing babble, he shocked me when he asked me if I could name 10 ways people make money online.

Sure, no problem, boss! So here is what I came up with:

1. First choice, obviously, was blogging. Of course, I had to explain the ways you can make money with a blog (paid reviews, selling ads, text link sales, etc...) I think I drove the point home, and it made more sense when I explained the concept to him. The key to making money with your blog is to stick with it no matter what. Add content, grow it, and start raking in the cash.

2. I had to mention Ebay. Ebay was the starting point some 7 years ago when I started to technically "make money online". I even tried to sell paper plates once...it was an addiction. Seriously though, the average American household has so much crap stored away, you'd be surprised at what you can dig out and sell for a few bucks. It all adds up!

3. Drop-shipping. This one wasn't hard to explain, and it relates to #2. Basically, a company that offers a drop-shipping program will allow you to sell their products at whatever price you want to sell them at (over their price) and put the profit in your pocket - and they'll also ship the product from their warehouse to the customers home, so you never physically touch any product. This was really popular a few years back, but due to extreme saturation of the market, it's died down some.

4. Sell your skills. Nothing is more in demand online, than talent. Can you write, design, code, or translate? There are literally thousands of people out there that need your help, and usually don't know where to go and find it. Here's the cool part - they'll pay you handsomely for you services! To start finding gigs in your specialty area, head over to the Digital Point forums - plenty of waiting customers! (Logos sell really, really well!)

5. Can you make stuff that sells? If you specialize in making robots out of toothpicks and forks, then why the hell aren't you selling them online through your own website? This tip is kind of obvious (after-all, it IS 2007), but if you have a unique product or service, then pay the $500 (more or less)to get a custom website, and start taking orders! Again, this is a real no-brainer, but sometimes people need reminding.

6. PPC campaigns. This one is one of my personal favorites that I've been testing lately. PPC (pay per click) are ads that you buy on search engines (Google Adwords) to promote a product or service - usually through an affiliate. Each time someone clicks on your ad and makes a purchase, you get a commission. This method can be tricky and potentially costly at first, but the key to success is test, test, and more tests. Get creative with your keywords and ads - make them stand out. Tweak your landing pages until your conversions pick up. Usually, you'll find success after a lot of trial and error. Just watch your spending at first, because it's very easy to lose money if you slack in the research department!

7. Own a popular website or blog? Sell advertising! Although this may seem obvious, there are still a surprising amount of sites that don't actively sell their available ad spots. Make sure you have a link or page that clearly describes your rates and available types of ads. I hate nothing more than when I click on someones advertising page, and all it has is a contact form. I'll pass on it nearly every time.

8.Write and sell an e-book! With digital products being one of the hottest selling items on the internet right now, what better time to create you own and start raking in the cash! Do you know how to make a grilled cheese sandwich using nothing but cheese, cardboard, and lighter? Write a book about it! Trust me, no matter what, someone will buy it. 9. Do you take pictures? If so, another hot selling item is your original photography. With a quick Google search, you'll find 20 sites that offer to buy your stock digital photos. Some even pay royalties when users download them. For those of you that have huge photo collections of interesting stuff, you're sitting on a goldmine.

10. Exploit the virtual gold trade in video games (a personal favorite!). There are millions of people who play online games such as World of Warcraft who do nothing but stash the in game currency and sell it in bulk to brokers who resell it to regular players. This is a HUGE market, and although the market is packed, it seems like there is always room for one more 'player'. Check out ige.com to see what I mean. That's it for now, there are many more ways to make money online, but these are some of the easier and more obvious ones. I didn't go into great detail for each method because it would take me 4 days to get it all down. I know that if you're reading this blog, you're search engine savvy enough to find out more information if you need it. Now get out there and start earning some extra money!


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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...


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Canon updates firmware for EOS 5D Mark II: Digital Photography Review

Canon updates firmware for EOS 5D Mark II: Canon has released a bug-fixing firmware update for its EOS 5D Mark II full-frame DSLR. Firmware v2.0.8 addresses specific issues with video recording, live-view and flash settings.

10-10-10: Goal to plant 350 trees by this Sunday -- Port Angeles <b>...</b>

Your #1 News Source for the Olympic Peninsula, Port Angeles, Sequim, Port Townsend and beyond.

Islamophobia Watch - Documenting anti Muslim bigotry - Fox <b>News</b> <b>...</b>

Last week, Fox News host Bill O'Reilly said on ABC's The View that "Muslims killed us on 9/11," prompting The View co-hosts Whoopi Goldberg and Joy Behar to walk off the set in disgust. "If anybody felt that I meant all Muslims, ...























































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